This study explores the impact of the baseofthepyramid orientation (BOPO) on export performance (EP) through the mediating mechanism of environmental sustainability practices (ESPs). In addition, it examines the moderating role of social innovation (SocInnno) on the relationship between BOPO and ESPs. The proposed model and its hypotheses were tested, using covariance-based structural equation modeling (CB-SEM) on the data from 163 internationalized Vietnamese small and medium enterprises collected through a survey. The following were the study’s conclusions: (1) BOPO positively affects ESPs; (2) the impact of BOPO on ESPs is amplified when SocInno is high; and (3) ESPs mediate the relationship between BOPO and EP. These findings reveal how BOPO contributes to the export success of small and medium enterprises in emerging markets through ESPs. Additionally, the present study elucidates the mechanism by which BOPO influences EP even as it adds to the current understanding of BOPO by introducing SocInno as a boundary condition.

中文翻译：

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越南中小企业的金字塔底层定位与出口绩效

本研究通过环境可持续性实践（ESP）的中介机制探讨了金字塔底部取向（BOPO）对出口绩效（EP）的影响。此外，它还考察了社会创新（SocInnno）对 BOPO 和 ESP 之间关系的调节作用。使用基于协方差的结构方程模型 (CB-SEM) 对通过调查收集的 163 家国际化越南中小企业的数据进行了测试。研究结论如下：（1）BOPO对ESP有正向影响； (2)当SocInno较高时，BOPO对ESP的影响被放大； (3) ESPs 调节 BOPO 和 EP 之间的关系。这些发现揭示了 BOPO 如何通过 ESP 为新兴市场中小企业的出口成功做出贡献。此外，本研究阐明了 BOPO 影响 EP 的机制，同时通过引入 SocInno 作为边界条件增加了目前对 BOPO 的理解。