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Green core competence and firm performance in a post-conflict country, Iraq
Business Strategy and the Environment ( IF 12.5 ) Pub Date : 2022-09-19 , DOI: 10.1002/bse.3265
Hussam Al Halbusi 1 , Jane E. Klobas 2 , T. Ramayah 3
Affiliation  

Green core competence theory proposes that green core competence is needed for green innovation performance and, in turn, firm performance. We demonstrate that this theory applies in post-conflict Iraq where green innovation performance was conditional on commitment to sustainable management and development of green technology and skills. Data from 238 Iraqi executives showed that green product and process innovation performance increased with green core competence, but only when the firm invested in people and R&D or, in the case of green process innovation, top management demonstrated authentic commitment to sustainable practices. The moderation effects of R&D investment and top management commitment reflect the national context in Iraq, where R&D investment is low and management is often constrained by inflexible bureaucracy. As countries emerge from conflict, investment in modernization of companies' internal structure, management, and capacity for continuous improvement is required if core competence is to be translated into innovation performance.

中文翻译:

伊拉克冲突后国家的绿色核心能力和企业绩效

绿色核心能力理论提出绿色核心能力是绿色创新绩效乃至企业绩效所必需的。我们证明这一理论适用于冲突后的伊拉克,那里的绿色创新绩效取决于对可持续管理和绿色技术和技能开发的承诺。来自 238 名伊拉克高管的数据表明,绿色产品和流程创新绩效随着绿色核心能力的提高而提高,但前提是公司投资于人员和研发,或者就绿色流程创新而言,高层管理人员表现出对可持续实践的真正承诺。研发投资和高层管理承诺的调节效应反映了伊拉克的国情,研发投资较低,管理往往受到僵化官僚机构的限制。
更新日期:2022-09-19
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