Purpose

This study aims to examine the role of eco-label hotel engagement as a pathway to sustainable practices via scouting entrepreneurial resilience and orientation at highly ranked hotels in Oman. The authors developed and tested a novel model built on resilience theory, the theory of entrepreneurial orientation and the theory of reasoned action (TRA).

Design/methodology/approach

Data from 167 human resources directors, hotel managers and other employees were analyzed by partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA).

Findings

Results indicate a strong positive relationship between entrepreneurial resilience and entrepreneurial orientation. Entrepreneurial orientation significantly increased all eco-label strategies, but not all strategies enhanced sustainable tourism practices. High adoption of sustainability practices depended on core strategies related to awareness, benefits, reputation and necessity, but the cost was also an issue. Managers adopted sustainability practices if they were not perceived as costly, or when perceived as costly if they believed they would help them reduce operating costs.

Practical implications

Policymakers should assist hotel managers when the sector is hit by political events, natural disasters or health crises such as the current pandemic can bounce back and develop their resilience. Likewise, training and workshops can be organized to improve managers’ entrepreneurial mindset, which was found to be a precursor to favorable attitudes toward sustainability.

Originality/value

This study tests a novel model built on three theories: resilience theory, the theory of entrepreneurial orientation and the TRA by using PLS-SEM and fsQCA.

中文翻译：

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参与生态标签酒店是否是通过阿曼的创业韧性和定位实现可持续发展实践的途径？PLS-SEM 和 fsQCA 的发现

目的

本研究旨在通过在阿曼排名靠前的酒店中寻找创业弹性和定位，来检验生态标签酒店参与作为可持续实践途径的作用。作者开发并测试了一种基于弹性理论、创业导向理论和理性行动理论 (TRA) 的新型模型。

设计/方法/途径

来自 167 名人力资源总监、酒店经理和其他员工的数据通过偏最小二乘结构方程模型 (PLS-SEM) 和模糊集定性比较分析 (fsQCA) 进行了分析。

发现

结果表明，创业韧性与创业导向之间存在很强的正相关关系。创业导向显着增加了所有生态标签策略，但并非所有策略都增强了可持续旅游实践。可持续性实践的高度采用取决于与意识、利益、声誉和必要性相关的核心战略，但成本也是一个问题。如果管理人员认为可持续性实践成本不高，或者当他们认为可持续实践成本高昂且认为可以帮助他们降低运营成本时，他们就会采用可持续性实践。

实际影响

当该行业受到政治事件、自然灾害或健康危机（例如当前的大流行）可以反弹并增强其韧性时，政策制定者应协助酒店经理。同样，可以组织培训和讲习班来改善管理人员的创业心态，这被认为是对可持续发展持积极态度的先兆。

原创性/价值

本研究使用 PLS-SEM 和 fsQCA 测试了一个建立在三个理论之上的新模型：弹性理论、创业导向理论和 TRA。