Grape growers are often constrained by available time and labor to conduct trials that deliver informative results. Spatially distributed trial designs coupled with data collection using sensing technologies can introduce efficiencies and also account for the impact of land variability on trial results. Various spatial approaches have been proposed, yet how farmers perceive them is largely unknown. We collaborated with four wine businesses in Australia to explore how grape growers and viticultural consultants perceive a simplified spatial approach to experimentation involving one or more vineyard rows or “strips.” In each case, the simplified strip approach was applied alongside growers’ or consultants’ own methods to compare the perceived value of different methods. The Theory of Planned Behavior was used as an analytical framework to identify factors influencing participants’ intentions towards adopting the strip approach. Our findings show that growers and consultants perceived several advantages of the strip approach over their own methods. Key factors impeding uptake were resource constraints for collecting trial data and lack of skills and knowledge to use and analyze spatial data to position the trial and interpret results. These constraints highlight the need to support growers and consultants who see value in this approach by developing automated and affordable measurements for viticultural variables beyond yield, and by providing training on how to analyze and interpret spatial and response data. This study provides novel insights for private and public sectors on where to focus efforts to facilitate adoption of spatial approaches to On-Farm Experimentation by specific target audiences.

葡萄种植者常常受到可用时间和劳动力的限制，无法进行提供信息丰富的结果的试验。空间分布式试验设计加上使用传感技术收集数据可以提高效率，并解释土地变异对试验结果的影响。人们提出了各种空间方法，但农民如何看待它们在很大程度上尚不清楚。我们与澳大利亚的四家葡萄酒企业合作，探索葡萄种植者和葡萄栽培顾问如何看待涉及一排或多排葡萄园或“条带”的简化空间实验方法。在每种情况下，简化的条带方法与种植者或顾问自己的方法一起应用，以比较不同方法的感知价值。计划行为理论被用作分析框架，以确定影响参与者采用脱衣方法意图的因素。我们的研究结果表明，种植者和顾问认为条带法相对于他们自己的方法有几个优点。阻碍采用的关键因素是收集试验数据的资源限制以及缺乏使用和分析空间数据来定位试验和解释结果的技能和知识。这些限制凸显了需要支持种植者和顾问，他们看到这种方法的价值，通过开发自动化和负担得起的测量超出产量的葡萄栽培变量，并提供如何分析和解释空间和响应数据的培训。这项研究为私营和公共部门提供了新颖的见解，以了解如何集中精力促进特定目标受众采用空间方法进行农场实验。