The purpose of this paper is to investigate cognitive biases among financial planners and, if and how, digital transformation through Artificial Intelligence (AI) can help overcome biases. The literature establishes that investors and financial services clients can exhibit cognitive biases. However, it is not evident whether the financial planners understand and detect cognitive biases among the clients and if they at all 'attempt' to address the biases whilst providing financial planning services. Utilizing the attribution theory, our paper contributes by exploring the gap in research related on cognitive biases among financial planners and provides a future research agenda for addressing the gap, through a qualitative investigation. Our study was designed over two stages, wherein we conducted in-depth interviews in both stages. The first stage included in depth interviews with 21 financial planners and a repeat 10 interviewers with select financial planners, with scenarios in the second stage. In total, we conducted 31 interviews to investigate cognitive biases among financial planners and how Artificial Intelligence can assist. Our findings suggest that cognitive biases exist among financial planners while providing services for the people in need, which is a major challenge for them. Our findings further suggest that digital transformation by using the Artificial Intelligence technologies might help overcome this existing biases, albeit, AI technologies ought to be combined with human intelligence. To the best of our knowledge, there exists no existing research on the association between cognitive biases and artificial intelligence among financial planners.

中文翻译：

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通过数字化克服财务规划师的认知偏见：定性研究

本文的目的是调查财务规划师的认知偏差，以及通过人工智能 (AI) 进行的数字化转型是否以及如何帮助克服偏差。文献表明，投资者和金融服务客户可能会表现出认知偏差。然而，尚不清楚财务规划师是否理解并发现客户之间的认知偏差，以及他们在提供财务规划服务时是否“尝试”解决这些偏差。利用归因理论，我们的论文通过探索与理财规划师认知偏差相关的研究差距做出了贡献，并通过定性调查提供了解决这一差距的未来研究议程。我们的研究分为两个阶段，我们在两个阶段都进行了深度访谈。第一阶段包括对 21 名理财规划师的深度访谈，以及对选定的理财规划师重复 10 名访谈者的访谈，第二阶段包含场景。我们总共进行了 31 次访谈，以调查理财规划师的认知偏差以及人工智能如何提供帮助。我们的研究结果表明，理财规划师在为有需要的人提供服务时存在认知偏差，这对他们来说是一个重大挑战。我们的研究结果进一步表明，使用人工智能技术进行数字化转型可能有助于克服这种现有的偏见，尽管人工智能技术应该与人类智能相结合。据我们所知，目前还没有关于理财规划师认知偏差与人工智能之间关系的研究。