Purpose

This paper aims to present the literature review on engagement in marketing, specifically on the concept of actor engagement (AE), to identify the most influential countries, authors, journals and institutions, their structure and research lines.

Design/methodology/approach

This review was carried out from a bibliometric and network analysis of documents published in the Scopus and Web of Science databases.

Findings

A total of 223 documents were found that were scientifically mapped in this field. The network analysis identified four perspectives or research clusters: customer engagement, the conceptualization, co-creation of value and service ecosystems. Finally, the agenda for future research is presented.

Originality/value

This paper carries out a bibliometric and network analysis, so far not done, of the literature on AE in which its perspectives and future lines of research were identified.

中文翻译：

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演员参与：起源、演变和趋势

目的

本文旨在介绍有关营销参与的文献综述，特别是关于参与者参与 (AE) 的概念，以确定最具影响力的国家、作者、期刊和机构、它们的结构和研究方向。

设计/方法/方法

这项审查是根据对 Scopus 和 Web of Science 数据库中发表的文件的文献计量和网络分析进行的。

发现

共发现了 223 份在该领域进行科学绘图的文件。网络分析确定了四个观点或研究集群：客户参与、概念化、价值和服务生态系统的共同创造。最后，提出了未来研究的议程。

原创性/价值

本文对关于 AE 的文献进行了文献计量和网络分析，其中确定了 AE 的观点和未来的研究方向。