This study investigates the effects of entrepreneurs' passion on persuasion by focusing on venture capitalist funding decisions toward hospitality and tourism business plan presentation. To this end, we conducted two studies. In study 1, we collected evidence from 13 hospitality and tourism start-up financing projects broadcasted on China Central Television Channel 2 by utilizing a Linguistic csQCA. In study 2, we conducted an experimental analysis of entrepreneur passion and venture capitalists'(VCs') funding decisions via the causality test of 277 participants. Our findings indicate that both cognitive and affective passion have significantly positive effects on VCs' funding decisions and that VCs' involvement moderates the effects of cognitive passion and affective passion on VCs' funding decisions. The established integrative model has important implications for research on entrepreneur passion and investment decisions in entrepreneurial pitches from an involvement perspective, and the impact of entrepreneur passion on persuasion in hospitality and tourism entrepreneurship.

本研究通过关注风险资本家对酒店和旅游商业计划演示的资助决策，调查企业家热情对说服力的影响。为此，我们进行了两项研究。在研究 1 中，我们利用语言 csQCA 从中央电视台第二频道播出的 13 个酒店和旅游创业融资项目中收集了证据。在研究 2 中，我们通过对 277 名参与者的因果关系检验，对企业家热情和风险资本家 (VC) 的资助决策进行了实验分析。我们的研究结果表明，认知热情和情感热情都对 VC 的资助决策产生了显着的积极影响，并且 VC 的参与调节了认知热情和情感热情对 VC 资助决策的影响。