Sport management researchers have utilized the concept of brand image to understand sport consumers’ experiences. However, this concept has rarely been applied in a participatory sport event contex...

中文翻译：

---

国际体育游客的赛事品牌形象、目的地形象、赛事和目的地忠诚度研究

体育管理研究人员利用品牌形象的概念来了解体育消费者的体验。然而，这个概念很少应用于参与性体育赛事的背景中......