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EXPRESS: Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-09-07 , DOI: 10.1177/00222429221127927
Eunsoo Kim , MengQi (Annie) Ding , Xin (Shane) Wang , Shijie Lu

Online review platforms often present reviews from both critics and general users. In this research, the authors propose a measure named “topic consistency” to capture the degree of overlap between...

中文翻译:

EXPRESS:主题一致性重要吗?电影行业影评人和用户评论研究

在线评论平台通常会呈现来自评论家和普通用户的评论。在这项研究中,作者提出了一种名为“主题一致性”的度量来捕捉……之间的重叠程度。
更新日期:2022-09-07
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