The aim of this study was to determine how millennial luxury consumers define luxury based on a holistic systems theory perspective. The human ecosystem and its components were used to fully investigate the system of the millennial luxury consumer. A mixed methodology was used by conducting interviews and then a consumer survey. Based on the findings from this research, the definition for luxury based on the view of the millennial luxury consumer is as followed: Luxury is the characteristics of the product themselves, addresses the consumer's personal needs, and addresses the consumer's social needs. This study suggests that the ecosystem of the millennial luxury consumers, including its environments and interactions, helped in constructing their definition of luxury. This definition delivers millennial luxury consumer insights for luxury retailers and may provide strategic adaptations to help attract and retain millennial luxury consumers, while also supporting business sustainability in a challenging retail environment.

中文翻译：

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奢侈品对千禧一代消费者真正意味着什么？

本研究的目的是确定千禧一代奢侈品消费者如何根据整体系统理论的角度定义奢侈品。人类生态系统及其组成部分被用来全面调查千禧一代奢侈品消费者的系统。通过进行访谈然后进行消费者调查，使用了混合方法。基于本研究的发现，千禧一代奢侈品消费者对奢侈品的定义如下：奢侈品是产品本身的特性，解决了消费者的个人需求，也解决了消费者的社会需求。这项研究表明，千禧一代奢侈品消费者的生态系统，包括其环境和互动，有助于构建他们对奢侈品的定义。该定义为奢侈品零售商提供千禧一代奢侈品消费者洞察，并可能提供战略调整以帮助吸引和留住千禧一代奢侈品消费者，同时在充满挑战的零售环境中支持业务可持续性。