Spatial computing – that is, a form of human–computer interaction that retains or manipulates referents of real object and spaces – is an increasingly intense focus for Meta. In 2018, Meta launched ‘Reality Labs’ (RL), a research and development division to oversee the company’s production of spatial computing technologies. Drawing on a media historiographical approach from platform studies, this article charts the development of the company’s spatial computing ambitions through RL from 2018 to 2022. In so doing, we find that Meta attempts to consolidate complementors through acquisitions, capture policymakers and academics, convene third-party businesses and developers, and expand its ecosystem through enhancing platform programmability. We argue that RL’s efforts to grow the platform from within, and through drawing in third-parties, signals an ambition to grow their spatial computing offerings such that they take on a central, infrastructural role in society.

空间计算——即一种保留或操纵真实对象和空间所指对象的人机交互形式——是 Meta 日益关注的焦点。2018 年，Meta 成立了“Reality Labs”（RL），这是一个研发部门，负责监督公司的空间计算技术生产。本文借鉴平台研究中的媒体历史学方法，描绘了公司在 2018 年至 2022 年期间通过 RL 实现空间计算雄心的发展情况。在此过程中，我们发现 Meta 试图通过收购巩固互补者，抓住政策制定者和学者，召集第三- 方企业和开发者，并通过增强平台可编程性来扩展其生态系统。我们认为 RL 努力从内部发展平台，并通过吸引第三方，