The fundamental role of marketing has been to spread positive word of mouth about not only the brand but also create a positive image of the firm backing it. Online media powerhouses (SMIs) are currently a huge component in associations’ showcasing blend. In any case, there has been little consideration paid to how SMIs may change the way people process a business commercial intended to enhance corporate reputation. As an extension to earlier research, this experimental study investigates the use of social media influencers in improving the corporate reputation or firm’s image. In this study, there are two groups (control group and experimental group) of over 125 subjects each. The study used the two-way multivariate analysis of covariance (MANCOVA) and multiple linear regression. It was found that advertisements introduced by the SMI have reduced the persuasion knowledge but did not influence the attitude towards the message. This study will help marketers to appropriately embed SMI in their communication strategy not only to help their product or service brand but also the firm backing up.

营销的根本作用不仅在于传播有关品牌的正面口碑，还在于塑造支持品牌的公司的正面形象。在线媒体强国 (SMI) 目前是协会展示融合的重要组成部分。无论如何，很少有人考虑 SMI 如何改变人们处理旨在提高企业声誉的商业广告的方式。作为早期研究的延伸，这项实验研究调查了社交媒体影响者在提高企业声誉或公司形象方面的使用。在这项研究中，有两组（对照组和实验组），每组超过 125 名受试者。该研究使用协方差的双向多元分析（MANCOVA）和多元线性回归。结果发现，SMI 引入的广告减少了说服知识，但不影响对信息的态度。这项研究将帮助营销人员将 SMI 适当地嵌入他们的传播策略中，不仅有助于他们的产品或服务品牌，而且也有助于公司的支持。