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Female archetypes in car advertising: the case of Audi
Visual Communication ( IF 1.790 ) Pub Date : 2022-09-02 , DOI: 10.1177/14703572221116126
María del Mar Rubio-Hernández 1 , Ángeles Martínez-García 1
Affiliation  

The representation of women in advertising is based on constructs that have become consolidated in Western culture, giving rise to different archetypes that express the values and ways of thinking ...

中文翻译:

汽车广告中的女性原型:以奥迪为例

女性在广告中的表现是基于在西方文化中得到巩固的结构,产生了表达价值观和思维方式的不同原型......
更新日期:2022-09-02
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