当前位置: X-MOL 学术Journal of Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-09-02 , DOI: 10.1177/00222429221126990
Eric (Er) Fang , Beibei Dong , Mengzhou Zhuang , Fengyan Cai

Shared coupons, a new form of coupons, differ from coupons distributed directly from the business (i.e., direct coupons) in that shared coupons combine two influential components: economic savings ...

中文翻译:

EXPRESS:“我们一起赢得了优惠券”:共享优惠券中体验共同创造的缺失环节

共享优惠券是优惠券的一种新形式,它不同于直接从企业分发的优惠券(即直接优惠券),因为共享优惠券结合了两个有影响力的成分:经济节约...
更新日期:2022-09-02
down
wechat
bug