Abstract

Infrastructure and technological advancements mark a change in the nature and the extent of surveillance practices, which have become central in the advertising landscape. These new developments come with their own ethical ramifications for the industry, consumers, and regulators. The current article reviews the current state of advertising ethics and surveillance by examining the role and interplay of the industry, consumers, and regulators. We present a future research agenda in which we call for more research into the ethical consequences of the omnipresent surveillance in advertising regarding the changes in the advertising landscape, and new theoretical and methodological implications.

摘要

基础设施和技术进步标志着监视实践的性质和范围发生了变化，这已成为广告领域的核心。这些新发展对行业、消费者和监管机构都有其自身的道德影响。本文通过考察行业、消费者和监管机构的作用和相互作用，回顾了广告道德和监督的现状。我们提出了未来的研究议程，其中我们呼吁对广告中无所不在的广告监控的伦理后果进行更多研究，以了解广告格局的变化，以及新的理论和方法论影响。