The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment through interactive platforms. This study examines the factors influencing Social TV acceptance among Generation Z in Jordan. We employed a cross-sectional design and obtained data from n = 304 respondents. Findings attained from Structural Equation Modelling revealed that different factors (e.g., personal beliefs, attitude towards behaviour, and intention towards behaviour) predicted respondents' attitudes and behaviour regarding Social TV behavioural acceptance. However, attitude towards behaviour was not linked to subjective norms, with the latter not correlated with intention towards behaviour. The proposed mediation role of perceived ease-of-use and usefulness had significant influence, indicating how Social TV acceptance is deeply associated with respondents' new behavioural patterns and habits. Thus, we conclude that in terms of explaining human behaviour, the role of motivational factors in accelerating one's intention, and their impacts, is a complex phenomenon.

电视屏幕的融合成为一种新的媒体交互方式，是技术给我们带来的最重要的转变之一。今天，社交电视是通过互动平台进行交流、教育和娱乐的发达来源。本研究探讨了影响约旦 Z 世代接受社交电视的因素。我们采用横截面设计并从n = 304 名受访者。从结构方程模型中获得的结果表明，不同的因素（例如，个人信念、对行为的态度和对行为的意图）可以预测受访者对社交电视行为接受的态度和行为。然而，对行为的态度与主观规范无关，后者与对行为的意图无关。感知易用性和有用性的拟议中介作用具有显着影响，表明社交电视接受度如何与受访者的新行为模式和习惯密切相关。因此，我们得出结论，就解释人类行为而言，动机因素在加速一个人的意图及其影响方面的作用是一个复杂的现象。