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Actor roles and public–private interaction in transitioning networks: the case of geofencing for urban freight transport in Sweden
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2022-08-31 , DOI: 10.1108/jbim-10-2021-0494
Hannes Lindkvist , Frida Lind , Lisa Melander

Purpose

This paper aims to investigate actor roles and public–private interactions in networks. Role dynamics are explored in two settings: the current development network and the future implementation network to which actors are transitioning.

Design/methodology/approach

The paper builds on the industrial marketing and purchasing approach to business markets and uses a qualitative methodology. A case study of a network developing geofencing applications in the context of sustainable transport was used. The main source of data was interviews with 26 respondents from public and private organizations.

Findings

Roles in development and implementation of geofencing are identified, where private and public actors may take on one or several roles in the developing setting. When transitioning to the implementation setting, the expectations of public actors vary and there is ambiguity over their roles, which range from active to inactive. This detailed empirical case study shows the complexity of multi-actor involvement when developing digital technology for the transport system.

Research limitations/implications

The study highlights the transition from firm-centric innovation to network-centric innovation and its implications on actor roles.

Practical implications

Organizations participating in public–private innovation networks need to be aware of the multiple roles public organizations play and the complexities they face.

Originality/value

The paper explores role dynamics within and between the development and implementation settings of geofencing. Within the current development setting, roles are identified at different organizational levels with limited change in role dynamics. When transitioning to a new setting, actors’ role dynamics may range from “limited” to “path-breaking.” In future settings, actors enter and exit networks and their roles may change dramatically.



中文翻译:

转型网络中的行为者角色和公私互动:瑞典城市货运地理围栏案例

目的

本文旨在研究网络中的参与者角色和公私互动。在两种设置中探索角色动态:当前的开发网络和参与者正在过渡到的未来实施网络。

设计/方法/方法

本文以商业市场的工业营销和采购方法为基础,并使用定性方法。使用了在可持续交通背景下开发地理围栏应用程序的网络案例研究。数据的主要来源是对来自公共和私人组织的 26 名受访者的采访。

发现

确定了地理围栏开发和实施中的角色,私人和公共行为者可以在开发环境中扮演一个或多个角色。在过渡到实施环境时,公共参与者的期望会有所不同,并且他们的角色也很模糊,从活跃到不活跃。这个详细的实证案例研究显示了在为交通系统开发数字技术时多方参与的复杂性。

研究限制/影响

该研究强调了从以公司为中心的创新到以网络为中心的创新的转变及其对参与者角色的影响。

实际影响

参与公私创新网络的组织需要了解公共组织所扮演的多重角色以及它们所面临的复杂性。

原创性/价值

本文探讨了地理围栏的开发和实施设置内部和之间的角色动态。在当前的开发环境中,角色在不同的组织级别被识别,角色动态的变化有限。过渡到新环境时,演员的角色动态范围可能从“有限”到“开创性”。在未来的环境中,参与者进入和退出网络,他们的角色可能会发生巨大变化。

更新日期:2022-08-31
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