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The Effects of Multimodal Elements on Success in Kickstarter Crowdfunding Campaigns
Journal of Business and Technical Communication ( IF 1.8 ) Pub Date : 2022-08-29 , DOI: 10.1177/10506519221121699 Stephen Carradini 1 , Carolin Fleischmann 2
Journal of Business and Technical Communication ( IF 1.8 ) Pub Date : 2022-08-29 , DOI: 10.1177/10506519221121699 Stephen Carradini 1 , Carolin Fleischmann 2
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This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of succ...
中文翻译:
多模式元素对 Kickstarter 众筹活动成功的影响
本文研究了 Kickstarter 平台上众筹活动的多模式元素(图像、链接、GIF、视频和画廊),以了解成功的特征...
更新日期:2022-08-29
中文翻译:
多模式元素对 Kickstarter 众筹活动成功的影响
本文研究了 Kickstarter 平台上众筹活动的多模式元素(图像、链接、GIF、视频和画廊),以了解成功的特征...