Firm orientation is a key factor in the implementation of sustainability in supply chains (SCs). Although firms recognize the need to define strategies for success, they often overlook whatever strategies they do develop in their decision-making process. To address this gap, we argue that the strategy tripod comprising the industry-based view (IBV), resource-based view (RBV), and institutional-based view (INSBV) can influence SC orientation toward sustainability. This paper describes an investigation into this strategy tripod's impact on the cashew industry's SC sustainability orientation. Multiple case studies were conducted by gathering data from various cashew SC stakeholders. A deductive content analysis showed that, despite the existing influences from the three legs of the strategy tripod, emphasis was placed on the firm perspective (i.e., RBV), which affected SC sustainability orientation in that the industry- (i.e., IBV) and institutional- (i.e., INSBV) level views received less consideration in the creation of SC strategies. This research contributes to theory and practice by shedding light on under-explored relations between business strategy and SC sustainability. Our results show that firms should move from pressure responsiveness to strategy management to implement sustainability-oriented initiatives.

中文翻译：

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深入商业战略：战略三脚架对供应链可持续发展方向的影响

企业定位是在供应链 (SC) 中实施可持续性的关键因素。尽管公司认识到需要为成功制定战略，但他们常常忽视他们在决策过程中制定的任何战略。为了解决这一差距，我们认为包含基于行业的观点 (IBV)、基于资源的观点 (RBV) 和基于机构的观点 (INSBV) 的战略三脚架可以影响可持续发展的可持续发展方向。本文描述了对该战略三脚架对腰果行业可持续发展方向的影响的调查。通过收集来自不同腰果 SC 利益相关者的数据，进行了多个案例研究。演绎内容分析表明，尽管存在战略三足鼎立的影响，重点放在公司观点（即 RBV）上，这影响了 SC 可持续性方向，因为在制定 SC 战略时，行业（即 IBV）和机构（即 INSBV）层面的观点受到的考虑较少。这项研究通过阐明商业战略与 SC 可持续性之间未被充分探索的关系，为理论和实践做出了贡献。我们的结果表明，公司应该从压力响应转向战略管理，以实施以可持续性为导向的举措。这项研究通过阐明商业战略与 SC 可持续性之间未被充分探索的关系，为理论和实践做出了贡献。我们的结果表明，公司应该从压力响应转向战略管理，以实施以可持续性为导向的举措。这项研究通过阐明商业战略与 SC 可持续性之间未被充分探索的关系，为理论和实践做出了贡献。我们的结果表明，公司应该从压力响应转向战略管理，以实施以可持续性为导向的举措。