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EXPRESS: A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales
Journal of Marketing ( IF 12.9 ) Pub Date : 2022-08-17 , DOI: 10.1177/00222429221123250
Georgia Liadeli , Francesca Sotgiu , Peeter W.J. Verlegh

What are the effects of a brand’s owned social media? This meta-analysis examines the impact of owned social media on social media engagement and sales. Whereas the findings support some current be...

中文翻译:

EXPRESS:品牌自有社交媒体对社交媒体参与和销售影响的元分析

品牌自有社交媒体的影响是什么?这项荟萃分析研究了自有社交媒体对社交媒体参与和销售的影响。而研究结果支持一些当前...
更新日期:2022-08-17
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