We examine why some brands are able to ride the wave of macroeconomic expansions, while other brands are better able to successfully weather contractions. Using a utility-based framework, we develo...

中文翻译：

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EXPRESS：好与坏时期的品牌资产：CPG 行业的赢家和输家有什么区别？

我们研究了为什么一些品牌能够驾驭宏观经济扩张的浪潮，而其他品牌则能够更好地成功抵御经济收缩。使用基于实用程序的框架，我们开发...