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EXPRESS: Does Disclosure of Advertising Spending Help Investors and Analysts?
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-08-16 , DOI: 10.1177/00222429221123013
Sungkyun Moon , Kapil R. Tuli , Anirban Mukherjee

Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual (10-K) reports. The disclosure of advertising spending can provide valuable information because a...

中文翻译:

EXPRESS:广告支出的披露对投资者和分析师有帮助吗?

上市公司有权在其年度 (10-K) 报告中披露(或不披露)广告支出。广告支出的披露可以提供有价值的信息,因为...
更新日期:2022-08-16
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