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Viability amid systemic crisis: the CORER framework
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2022-08-16 , DOI: 10.1108/jbim-07-2021-0350
Tiziana Russo-Spena , Mele Cristina , Valtteri Kaartemo , Francesco Caputo , Marialuisa Marzullo

Purpose

The COVID-19 wave spread all over the global market, affecting all industries. This paper aims to develop the understanding of how service systems can enhance their viability when facing rapid systemic changes.

Design/methodology/approach

The authors use data from Reddit, and particularly the subreddit r/coronavirus, to identify posts that discuss the impact of coronavirus on business. The authors use an algorithm to scrape the data with business-related search terms and elaborate relevant posts.

Findings

The findings show key topics and related sentiments on the impact of COVID-19 on business. Service systems can enhance viability by identifying alternative paths for emerging opportunities (by being creative), seize opportunities offered by the changing environment (by being opportunistic), not compromise conditions for internal balance (by being resilient), focus attention on critical purposes (by being essential) and perform nonharmful actions (by being responsible).

Originality/value

This paper proposes a framework depicting five possible key enhancers of viability to face a systemic crisis. In brief, companies need to ensure that they are creative, opportunistic, resilient, essential and responsible.



中文翻译:

系统性危机中的生存能力:CORER 框架

目的

COVID-19 浪潮席卷全球市场,影响所有行业。本文旨在加深对服务系统在面对快速的系统变化时如何增强其生存能力的理解。

设计/方法/方法

作者使用来自 Reddit 的数据,尤其是 subreddit r/coronavirus 的数据来识别讨论冠状病毒对业务影响的帖子。作者使用一种算法通过与业务相关的搜索词来抓取数据并详细阐述相关帖子。

发现

调查结果显示了关于 COVID-19 对业务影响的关键主题和相关情绪。服务系统可以通过识别新兴机会的替代路径(通过创造性)、抓住不断变化的环境提供的机会(通过机会主义)、不损害内部平衡的条件(通过有弹性)、将注意力集中在关键目的上(通过是必不可少的)并执行无害的行动(通过负责)。

原创性/价值

本文提出了一个框架,描述了应对系统性危机的五个可能的关键生存能力增强因素。简而言之,公司需要确保他们具有创造力、机会主义、弹性、必要性和责任感。

更新日期:2022-08-13
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