当前位置: X-MOL 学术Motiv. Emot. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Toward the science of message design approach [emotional appeals version]: The combined effects of anticipated pride appeals and descriptive norm information embedded in messages on behavioral intentions
Motivation and Emotion ( IF 1.7 ) Pub Date : 2022-08-12 , DOI: 10.1007/s11031-022-09956-z
Hyeseung Koh

The current study replicated prior research by creating anticipated pride appeals and embedding the appeals into standard descriptive norms messages to explicate the mixed findings in prior research. In an online experiment, adults in the U.S. (N = 277) were recruited via an online panel. Participants viewed two-similar messages including either descriptive norm information only or both anticipated pride appeals and descriptive norm information. Results indicated that exposure to emotional descriptive norm messages influenced intentions via eliciting the desired emotional response to the messages, which is consistent with findings in prior research.



中文翻译:

走向信息设计方法的科学[情感诉求版本]:预期的自豪感诉求和嵌入在信息中的描述性规范信息对行为意图的综合影响

目前的研究通过创建预期的自豪感诉求并将诉求嵌入标准描述性规范信息中来复制先前的研究,以解释先前研究中的混合发现。在一项在线实验中,美国的成年人(N  = 277)是通过在线小组招募的。参与者查看了两个相似的消息,包括仅描述性规范信息或预期的自豪感诉求和描述性规范信息。结果表明,暴露于情绪描述性规范信息通过引发对信息的期望情绪反应来影响意图,这与先前的研究结果一致。

更新日期:2022-08-13
down
wechat
bug