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A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement
Journalism & Mass Communication Quarterly ( IF 3.4 ) Pub Date : 2022-08-08 , DOI: 10.1177/10776990221112949
Jessica Fitts Willoughby 1 , Stephanie Gibbons 1 , Shuang Liu Hundley 2
Affiliation  

Ecological momentary assessment (EMA), a method that allows for data collection in real-time, may offer benefits for communication research. We conducted two EMA studies on different topics (i.e., alcohol and sexual content in media and social media use, emotions, and tanning) in 2017 and 2018, respectively, and completed in-depth interviews (N = 19 and N = 16) following each study. Participants were open to the method and described potential changes in awareness and behavior, which could contribute to changes in data collected and potentially serve as an unintentional intervention. Researchers should consider the intent of their research and possible unintended effects of the questions posed.



中文翻译:

生态瞬时评估作为媒体、健康行为测量工具的两项研究定性探索

生态瞬时评估 (EMA) 是一种允许实时收集数据的方法,可能会为传播研究带来好处。我们分别在 2017 年和 2018 年针对不同主题(即媒体和社交媒体使用中的酒精和性内容、情绪和晒黑)进行了两项 EMA 研究,并完成了深入访谈(N = 19 和N = 16)以下每项研究。参与者对这种方法持开放态度,并描述了意识和行为的潜在变化,这可能导致收集的数据发生变化,并可能成为无意干预。研究人员应考虑其研究的意图以及所提出问题可能产生的意外影响。

更新日期:2022-08-11
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