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Complaint De-Escalation Strategies on Social Media
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-11-16 , DOI: 10.1177/00222429221119977
Dennis Herhausen , Lauren Grewal , Krista Hill Cummings , Anne L. Roggeveen , Francisco Villarroel Ordenes , Dhruv Grewal

To date, the literature offers multiple suggestions for how to recover from service failures, albeit without explicitly addressing customers’ negative, high-arousal states evoked by the failure. Th...

中文翻译:

社交媒体上的投诉降级策略

迄今为止,文献提供了多种关于如何从服务失败中恢复的建议,尽管没有明确解决失败引起的客户消极、高唤醒状态。那个...
更新日期:2022-11-18
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