ABSTRACT

The aim of this article is to explore social discourse on “green” consumption in Spain by analysing how guilt and logic of practice are involved in this type of consumption from a psycho-sociological perspective. The empirical work was qualitative: we analysed 14 focus groups and nine interviews with “green” and “non-green” consumers from different social backgrounds. The results show that “green” consumption involves a dual process of social differentiation and guilt, especially in “greener” consumers from middle and middle-upper class social backgrounds, whose discourse is developed in socio-environmental terms. These findings question whether “green” consumption is an effective element within a transformative environmental policy.

摘要

本文的目的是通过从心理社会学的角度分析这种消费中的负罪感和实践逻辑如何涉及西班牙“绿色”消费的社会话语。实证工作是定性的：我们分析了 14 个焦点小组和 9 个来自不同社会背景的“绿色”和“非绿色”消费者的访谈。结果表明，“绿色”消费涉及社会分化和内疚的双重过程，尤其是来自中产阶级和中上层社会背景的“绿色”消费者，他们的话语是在社会环境方面发展起来的。这些调查结果质疑“绿色”消费是否是变革性环境政策中的有效要素。