Original brand consumables and remanufactured consumables are provided in the after-sales market, and in recent years the entry of compatible consumables provides a new option for consumers. Compared with original brand consumables, remanufactured and compatible consumables enjoy a cost advantage, but they suffer from different consumer trust discounts in the market. In order to capture the scenarios that before and after compatible products enter, we develop two independent static game models and explore equilibrium market structures for three types of consumables. Surprisingly, we find that (1) the more obscure consumer trust in remanufactured and compatible products, the more favorable to the coexistence of the three products, however, the appropriate distinction between remanufactured and compatible products is beneficial to a remanufacturer; (2) reduction of the failure rate by the remanufacturer will give free-riding opportunities to compatible products that also have non-original brand characteristics; and (3) the entry of compatible products cannot always improve consumer surplus and social welfare. These findings provide management suggestions for three types of manufacturing enterprises to sort out their competitive relationships, and also give policy implications for the government to promote the remanufacturing industry.

售后市场提供原装品牌耗材和再制造耗材，近年来兼容耗材的进入为消费者提供了新的选择。与原装品牌耗材相比，再制造兼容耗材具有成本优势，但在市场上却遭遇不同程度的消费者信任折扣。为了捕捉兼容产品进入前后的场景，我们开发了两个独立的静态博弈模型，并探索了三种消耗品的均衡市场结构。令人惊讶的是，我们发现（1）消费者对再制造和兼容产品的信任度越低，越有利于三种产品的共存，然而，适当区分再制造和兼容产品对再制造商是有利的；(2)再制造商降低故障率，为同样具有非原装品牌特征的兼容产品提供搭便车的机会；(3)兼容产品的进入并不总能提高消费者剩余和社会福利。研究结果为三类制造企业梳理竞争关系提供了管理建议，也为政府促进再制造产业发展提供了政策启示。