When touring multicultural cities, planning everything out in advance can enrich the visiting experience. Advances in the internet and computer graphics technology have resulted in the trend of using virtual tourism for trip planning. However, the mere presentation of virtual street views of a geographical location does not highlight its cultural elements and characteristics. The lack of imaginative space and extensive guidance result in the lack of aesthetic artistic visual stimulation and interest. Accordingly, this study developed a novel experience model and an experimental platform where images with panoramic oil painting art styles were used to provide participants with interactive tours that presented different cultural characteristics and elements. This platform enabled the re-creation of crucial scenic urban spots in spherical, panoramic, and three-dimensional spaces, which allowed the participants to explore and experience these spots, aroused their interest, and stimulated their senses. Moreover, timelines were used and the beauty of visual art was highlighted to achieve efficient virtual tourism. A total of 100 students were invited to experience the designed virtual tourism system and fill out questionnaires. After the participants operated the system, statistical analyses were conducted to determine the categories of and the factors that influenced participant assessment. The categories of participant assessment were assessment based on design elements, subjective assessment based on feelings, assessment based on multicultural exploration, and assessment based on system improvement expectations. Moreover, the eight factors influencing participant assessment were immersive presence, ease of use, connectivity of diverse cultures, content appealing, visual pleasure, interesting graphic design, adaptive UI, and UI affordance. A modular design model was used to perform project analyses, design relevant items, and assess the participants’ experiences when visiting multicultural scenic spots. On the basis of the aforementioned steps, conclusions were drawn, and system design recommendations are proposed for platforms offering multicultural experiences.

在游览多元文化城市时，提前计划好一切可以丰富参观体验。互联网和计算机图形技术的进步导致了使用虚拟旅游进行旅行计划的趋势。然而，仅仅呈现一个地理位置的虚拟街景并不能突出其文化元素和特征。缺乏想象的空间和广泛的引导，导致缺乏审美艺术的视觉刺激和趣味性。据此，本研究开发了一种新颖的体验模型和实验平台，利用全景油画艺术风格的图像，为参与者提供呈现不同文化特征和元素的互动之旅。该平台能够以球形、全景、以及3D空间，让参与者探索和体验这些景点，激发他们的兴趣，激发他们的感官。此外，利用时间线，突出视觉艺术之美，实现高效虚拟旅游。共邀请100名学生体验设计的虚拟旅游系统并填写问卷。参与者操作系统后，进行统计分析以确定影响参与者评估的类别和因素。参与者评估的类别是基于设计元素的评估、基于感觉的主观评估、基于多元文化探索的评估和基于系统改进期望的评估。而且，影响参与者评估的八个因素是身临其境的存在感、易用性、多元文化的连通性、内容吸引力、视觉乐趣、有趣的图形设计、自适应 UI 和 UI 可供性。使用模块化设计模型进行项目分析，设计相关项目，并评估参与者在访问多元文化景点时的体验。在上述步骤的基础上，得出结论，并为提供多元文化体验的平台提出系统设计建议。并评估参与者在游览多元文化景点时的体验。在上述步骤的基础上，得出结论，并为提供多元文化体验的平台提出系统设计建议。并评估参与者在游览多元文化景点时的体验。在上述步骤的基础上，得出结论，并为提供多元文化体验的平台提出系统设计建议。