当前位置: X-MOL 学术Journal of Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-11-13 , DOI: 10.1177/00222429221119086
Benedict G.C. Dellaert , Eric J. Johnson , Shannon Duncan , Tom Baker

Making good health insurance decisions is important for health outcomes and longevity, but consumers’ errors are well documented. The authors examine whether targeted choice architecture interventi...

中文翻译:

更健康的保险决策的选择架构:一起订购和分区可以改善消费者的选择

做出良好的健康保险决定对于健康结果和长寿很重要,但消费者的错误有据可查。作者检查了有针对性的选择架构是否干预……
更新日期:2022-11-14
down
wechat
bug