The Indian passenger vehicle was witnessing slump in sales even before the pandemic hit shores in March 2020. After the pandemic, the sector witnessed low to negative sales, low consumer trust and confidence and the added fear of the virus. The sudden declaration of the harsh lockdown in March 2020 till May 2020 aggravated the issue further. After May 2020 as the economy was gradually unlocking and most sectors were beginning to open up the study was timed between the period of March 2020 and August 2020. Unstructured textual data from online sources (micro blogging site Twitter, social media and digital media) were scrapped to understand the sentiment with respect to car buying when the lockdown was imposed and when the process of unlocking started. In the second stage, different strategies being adopted by car makers were analyzed and finally, the study concludes with how car buying will take place in a post-COVID world. Based on the analysis, factors that emerged as key to revival of car buying are facelift, spot test, voice bots, discounts, advertising and better financing options. The sentiments associated with these features as identified shall help marketers plan for effectively their market strategy.

甚至在 2020 年 3 月大流行病爆发之前，印度乘用车的销量就已经出现下滑。大流行之后，该行业的销量低至负数，消费者信任度和信心低下，对病毒的恐惧加剧。2020 年 3 月至 2020 年 5 月突然宣布严厉封锁进一步加剧了这一问题。2020 年 5 月之后，随着经济逐步解封和大多数行业开始开放，该研究的时间安排在 2020 年 3 月至 2020 年 8 月之间。来自在线资源（微博网站 Twitter、社交媒体和数字媒体）的非结构化文本数据是取消以了解在实施锁定和解锁过程开始时有关购车的情绪。在第二阶段，分析了汽车制造商采取的不同策略，最后，该研究的结论是汽车购买将如何在后 COVID 世界中发生。根据分析，汽车购买复苏的关键因素是整容、现场测试、语音机器人、折扣、广告和更好的融资选择。与所确定的这些特征相关的情绪将有助于营销人员有效地规划他们的市场战略。