Environmental issues have gauged the attention of marketers and researchers all around the world. Automobile industry has a major environmental impact due to fuel consumption and emissions. A threadbare understanding of the automobile buyer is necessary to better connect with consumers with changing lifestyles, attitudes, and personalities, basically to cater to their sensibilities and psyche, gradually accommodating contemporary environmental viewpoints. Marketers have religiously focused upon studying the car buying behavior and its links with lifestyles. The present study aims to offer a preview of the relationship between lifestyles and ecological behavior among urban car consumers in an emerging economy like India. The findings of the study suggest factors like need for achievement, need for uniqueness, price consciousness, and need for status affect the ecological behavior of the Indian car buyers.

中文翻译：

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消费者生活方式和生态行为：对印度汽车购买者的研究

环境问题已经引起了全世界营销人员和研究人员的关注。由于燃料消耗和排放，汽车行业对环境产生了重大影响。为了更好地与生活方式、态度和个性不断变化的消费者建立联系，需要对购车者有一个简单的了解，主要是为了迎合他们的敏感性和心理，逐渐适应当代的环境观点。营销人员专注于研究汽车购买行为及其与生活方式的联系。本研究旨在预览像印度这样的新兴经济体中城市汽车消费者的生活方式与生态行为之间的关系。该研究的结果提出了成就需要等因素，独特性需求、价格意识和地位需求影响着印度购车者的生态行为。