Following the seminal work of Lévi-Strauss, developed by Baker and Nelson and Duymedjian and Rüling, this paper analyzes the role that entrepreneurial bricolage played as an innovation tool in the origins and growth of four important Spanish tourism companies: Meliá, Barceló, Iberostar, and Riu. Their development has been deeply embedded in the island of Majorca (Spain), whose historical market conditions shaped and drove the companies’ bricolage actions. Entrepreneurial bricolage has generally been studied from a short-term perspective; however, this work adopts a dynamic approach that, instead of focusing on the concept of bricolage, aims to explain its evolution over time. To this end, four historical and qualitative case studies are used. The main contribution made by this paper is that the four companies did not limit their bricolage actions to contexts of scarcity but made this type of entrepreneurship a regular mechanism in their business practices, as the island’s tourism context thrived. However, the resulting innovations, as well as their main drivers, did indeed change over time.

本文继 Baker 和 Nelson、Duymedjian 和 Rüling 提出的列维-斯特劳斯的开创性工作之后，分析了创业拼凑作为创新工具在西班牙四家重要旅游公司的起源和发展中所发挥的作用：Meliá、Barceló、Iberostar、和瑞乌。他们的发展深深植根于马略卡岛（西班牙），该岛的历史市场条件塑造并推动了公司的拼凑行动。人们通常从短期角度来研究创业拼凑。然而，这项工作采用了一种动态的方法，不是关注拼凑的概念，而是旨在解释其随时间的演变。为此，使用了四个历史和定性案例研究。本文的主要贡献在于，随着岛上旅游业的蓬勃发展，这四家公司并没有将其拼凑行为限制在稀缺的环境中，而是使这种类型的创业成为其商业实践中的常规机制。然而，由此产生的创新及其主要驱动力确实随着时间的推移而发生了变化。