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Men’s stories: an account of translating vaccine decision narratives from young men in the U.S. into a targeted public health intervention
Journal of Applied Communication Research ( IF 1.6 ) Pub Date : 2022-07-24 , DOI: 10.1080/00909882.2022.2099228
Michelle Miller-Day 1, 2 , Erin Craw 1 , Diana Harris 3 , Michael L. Hecht 2
Affiliation  

ABSTRACT

Effective interventions to promote human papillomavirus (HPV) vaccination are needed for all young adults across the globe. Yet, most public health efforts focus on HPV-related risks for females. Unfortunately, HPV-related cancers in men are also a concern, as is the potential for men to spread HPV to their partners. The HPV vaccine is highly effective in reducing risks related to these cancers. Yet, vaccination rates among young males are low and their vaccination concerns are not well understood. This project conducted 15 in-depth qualitative interviews with U.S. males aged 18–22 to hear their vaccine decision stories. Themes of HPV vaccination uncertainty and vaccination acceptance within these stories were then translated into prevention messages for the U.S.-based ‘Men’s Stories’ (MS) HPV video intervention. This study illustrates the process of translating formative research findings into message content, tone, and structure through this intervention by communicating pro-vaccination messages to young men.



中文翻译:

男人的故事:将美国年轻人的疫苗决策叙述转化为有针对性的公共卫生干预措施

摘要

全球所有年轻人都需要采取有效干预措施来促进人乳头瘤病毒 (HPV) 疫苗接种。然而,大多数公共卫生工作都集中在女性的 HPV 相关风险上。不幸的是,男性中与 HPV 相关的癌症也是一个问题,因为男性有可能将 HPV 传播给他们的伴侣。HPV 疫苗在降低与这些癌症相关的风险方面非常有效。然而,年轻男性的疫苗接种率很低,他们对疫苗接种的担忧并不为人所知。该项目对 18-22 岁的美国男性进行了 15 次深度定性访谈,以听取他们的疫苗决策故事。这些故事中 HPV 疫苗接种不确定性和疫苗接种接受度的主题随后被转化为美国“男性故事”(MS) HPV 视频干预的预防信息。

更新日期:2022-07-24
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