ABSTRACT

This paper contributes to art marketing and consumption literature by studying how art market participants from Brazil – a market considered “emergent” – position themselves in the global art market. Drawing on qualitative interviews with 60 art market participants and participant observation in Sao Paulo and Rio de Janeiro, the paper shows how position and validation gains are understood as entailing practices of (ex)change (or troca in Portuguese) at the individual and field level. Beyond the extension of their social networks and circulation in art market circuits outside Brazil, art market participants understood their positioning gains as dependent on changes to (the perceptions of) art market practices and operating context, and the negotiation of alternative valuations of Brazilian contemporary art in the global art market, addressing power inequalities.

摘要

本文通过研究来自巴西的艺术市场参与者——一个被认为是“新兴”市场——如何在全球艺术市场中定位自己，为艺术营销和消费文献做出贡献。基于对圣保罗和里约热内卢的 60 位艺术市场参与者的定性访谈和参与者的观察，该论文展示了如何将地位和验证收益理解为在个人和领域层面进行（ex）改变（或葡萄牙语中的 troca）的实践. 除了社交网络的扩展和巴西以外艺术市场循环的流通之外，艺术市场参与者认为他们的定位收益取决于艺术市场实践和运营环境（的看法）的变化，以及巴西当代艺术替代估值的谈判在全球艺术市场上，