ABSTRACT

The industrialised production of baby food in the UK and in the USA starts in the late nineteenth century with technological advancements in food preservation. It also led to a flourishing of promotional advertisements. The study analyses baby food advertisements by the brands Allenbury and Mellin at the early stages of their business (1880s–1940s). Visual and verbal analyses are conducted to investigate how children were characterised in advertisements. The aim of the study is to understand the extent to which baby food advertisements were a reflection of the changing role of children in British and American society.

中文翻译：

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1880 年代后期至 1940 年代英国和美国婴儿食品广告的表现

摘要

在英国和美国，婴儿食品的工业化生产始于 19 世纪后期，随着食品保鲜技术的进步。这也导致了促销广告的蓬勃发展。该研究分析了 Allenbury 和 Mellin 品牌在其业务早期阶段（1880 年代至 1940 年代）的婴儿食品广告。进行视觉和口头分析以调查儿童在广告中的特征。该研究的目的是了解婴儿食品广告在多大程度上反映了英国和美国社会中儿童角色的变化。