Previously, signalling status had been primarily studied from the conspicuousness of luxury brands, including high prices and prominent designs. However, less attention has been directed toward other elements of brands that could be strategically managed in order to enable consumers signalling status. This study synthesizes the literature using a framework based on four intangible attributes of luxury brands: user profile, purchase usage, personality and values and heritage. The topics studied under each of the four intangible attributes were analysed using a systematic approach. Based on the interconnectedness of the topics studied, this review proposes that the intangible attributes used as a framework may have a synergistic interaction, in contrast with the current perspective that considers them as independently and equally relevant for consumers signalling status. It also reports the psychological function of these intangible attributes and supports the notion that consumers use luxury brands either to routinely affirm their status within a group or to enhance that status. This review contributes to the literature on luxury and signalling by considering luxury consumption as a social process. A functional perspective on the intangible attributes of luxury brands provides the basis for some insightful directions to advance this field of research.

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奢侈品牌无形属性对地位信号的作用：系统文献综述

此前，信号地位主要从奢侈品牌的显着性来研究，包括高价格和突出的设计。然而，很少有人关注品牌的其他元素，这些元素可以通过战略性管理来让消费者传递身份信息。本研究使用基于奢侈品牌的四个无形属性的框架来综合文献：用户概况、购买使用情况、个性和价值观以及传统。使用系统方法对四种无形属性下的研究主题进行了分析。基于所研究主题的相互关联性，本综述提出，用作框架的无形属性可能具有协同相互作用，与当前的观点相反，当前的观点认为它们独立且与消费者发出状态信号同等相关。它还报告了这些无形属性的心理功能，并支持这样一种观点，即消费者使用奢侈品牌要么是为了例行公事地肯定他们在群体中的地位，要么是为了提高这种地位。这篇综述通过将奢侈品消费视为一个社会过程，为奢侈品和信号传递的文献做出了贡献。对奢侈品牌无形属性的功能视角为推进这一研究领域的一些富有洞察力的方向提供了基础。这篇综述通过将奢侈品消费视为一个社会过程，为奢侈品和信号传递的文献做出了贡献。对奢侈品牌无形属性的功能视角为推进这一研究领域的一些富有洞察力的方向提供了基础。这篇综述通过将奢侈品消费视为一个社会过程，为奢侈品和信号传递的文献做出了贡献。对奢侈品牌无形属性的功能视角为推进这一研究领域的一些富有洞察力的方向提供了基础。