Smartwatch applications are growing in popularity, but little is known about why people are motivated to use different smartwatch health apps. Drawing on regulatory focus theory, we propose that the fit between individuals’ regulatory focus (i.e., primarily prevention or primarily promotion) and the regulatory properties of smartwatch health apps (i.e., primarily promotion apps or primarily prevention apps) helps to explain individuals’ motivations related to intentions to use smartwatch health apps. Further, we show that individuals’ internal health locus of control strengthens the effect of regulatory fit. This study contributes by demonstrating how regulatory focus and locus of control influence intentions to use smartwatch health apps.

智能手表应用程序越来越受欢迎，但人们对为什么有动力使用不同的智能手表健康应用程序知之甚少。借鉴监管焦点理论，我们提出个人的监管焦点（即主要预防或主要促进）与智能手表健康应用程序的监管属性（即主要促进应用程序或主要预防应用程序）之间的契合有助于解释个人的动机与使用智能手表健康应用程序的意图有关。此外，我们表明，个人的内部健康控制点加强了监管契合的效果。这项研究通过展示监管重点和控制点如何影响使用智能手表健康应用程序的意图而做出贡献。