This contribution analyzes government, opposition, public service media, media stakeholders and audience views regarding the role and remit of public service media in the run-up to and their impact on the renewal of the 2021–2025 management contract between public broadcaster VRT and the Flemish Government. Results show that, despite a shifting media ecosystem and academics and government pushing for fundamental reform, audiences and most stakeholders’ views stick to a centralized, broad and multiplatform public media institution. Moreover, they expect public service media to solve ever more media and societal issues (e.g. fake news) within a shrinking budget. The case illustrates how mature, evidence-based multistakeholderism pushes public service media to meet an increasingly challenging set of expectations, hampers both public service media and government to build a well-balanced, long-term vision of public service media's role and, instead, pushes them to pursue their own agenda. Lastly, an evidence-based process also suffers from issues of validity of the data.

本文分析了政府、反对派、公共服务媒体、媒体利益相关者和观众对公共服务媒体在公共广播公司 VRT 与佛兰芒政府。结果表明，尽管媒体生态系统正在发生变化，学术界和政府都在推动根本性改革，但受众和大多数利益相关者的观点仍坚持集中、广泛和多平台的公共媒体机构。此外，他们希望公共服务媒体能够在缩减的预算内解决更多的媒体和社会问题（例如假新闻）。该案例说明了成熟的、基于证据的多利益相关者主义如何推动公共服务媒体满足越来越具有挑战性的期望，阻碍公共服务媒体和政府对公共服务媒体的角色建立一个平衡的、长期的愿景，反而促使他们追求自己的议程。最后，基于证据的过程也存在数据有效性问题。