The current study intends to identify the behavioural antecedents of investors' attitude and investment intention toward mutual funds using a robust SEM-ANN approach. It focuses on novel factors in the purview of the COVID-19 pandemic, increasing digitalization and social media usage. The research outcome indicates that attitude (ATB), awareness (AW) and investment decision involvement (IDI) have a significant positive relation with investment intention (BI). In contrast, perceived barrier (PBR) negatively relates to investment intention. Herd behaviour (HB) and social media influence (SMI) do not influence investment intention toward mutual funds. Moreover, all the tested predictors share direct relation with the attitude toward mutual fund investment, barring perceived risk (PR), which has an inverse relationship. As per the outcome of ANN sensitivity analysis, attitude is the most crucial determinant of investment intention. It is followed by awareness (AW), perceived barriers (PBR) and investment decision involvement (IDI). Among the significant determinants of attitude, self-efficacy (SE) is the most important determinant, followed by perceived usefulness (PU), perceived emergency (PEMER), subjective norms (SN) and perceived risk (PR).

中文翻译：

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预测消费者购买共同基金的意愿的前因：混合 PLS-SEM-神经网络方法

当前的研究旨在使用稳健的 SEM-ANN 方法确定投资者对共同基金的态度和投资意图的行为前因。它侧重于 COVID-19 大流行、日益增加的数字化和社交媒体使用范围内的新因素。研究结果表明，态度（ATB）、意识（AW）和投资决策参与度（IDI）与投资意愿（BI）具有显着的正相关关系。相反，感知障碍（PBR）与投资意愿负相关。从众行为 (HB) 和社交媒体影响 (SMI) 不影响对共同基金的投资意愿。此外，所有经过测试的预测变量都与对共同基金投资的态度有直接关系，感知风险 (PR) 除外，后者具有反比关系。根据ANN敏感性分析的结果，态度是投资意愿最关键的决定因素。其次是意识（AW）、感知障碍（PBR）和投资决策参与（IDI）。在态度的重要决定因素中，自我效能感（SE）是最重要的决定因素，其次是感知有用性（PU）、感知紧急性（PEMER）、主观规范（SN）和感知风险（PR）。