This paper aims to investigate the relationships between electronic word of mouth (eWOM), destination image, and visit intention among Southeast Asian solo female travelers towards India as a tourist destination. The hypotheses were drawn from a literature review and were tested through structural equation modeling based on the data of 301 online respondents. The findings reveal a significant direct relationship between these constructs, except for the relationship between perceived risk and visit intention. This paper contributes to the emerging Asian solo female travel research by analyzing the relationship between these critical factors and integrating them with the travel behavior process.

本文旨在调查东南亚单身女性旅行者以印度为旅游目的地的电子口碑 (eWOM)、目的地形象和访问意愿之间的关系。这些假设来自文献综述，并通过基于 301 名在线受访者数据的结构方程模型进行了测试。研究结果揭示了这些结构之间的显着直接关系，除了感知风险和访问意图之间的关系。本文通过分析这些关键因素之间的关系并将它们与旅行行为过程相结合，为新兴的亚洲女性独自旅行研究做出了贡献。