As an established academic journal in the e-commerce and digital platforms fields, Electronic Markets (EM) features a diverse range of topics and occupies a significant role in the information systems field. The study investigates EM’s topic diversity over the time period 2009–2020 using a text mining analysis and a bibliometric analysis and identifies 28 cluster groups. The analysis reveals that the top three topics are 1) service quality, 2) blockchain and other shared trust building solutions, their impact and credibility, as well as 3) consumer buying behavior and interactions. EM's core identity lies in a balanced set of core themes that bring technological, business or human/ social perspectives to the research of networked business and digital economy. This includes research on digital and smart services, applications, consumer behavior and business models, as well as technology and e-commerce data. Ethical and sustainability related topics are however still less present in EM.

作为电子商务和数字平台领域的成熟学术期刊，Electronic Markets (EM) 主题多样，在信息系统领域占有重要地位。该研究使用文本挖掘分析和文献计量分析调查了 2009-2020 年期间 EM 的主题多样性，并确定了 28 个集群组。分析显示，前三个主题是 1) 服务质量，2) 区块链和其他共享信任建立解决方案，它们的影响和可信度，以及 3) 消费者购买行为和互动。EM 的核心身份在于一组平衡的核心主题，这些主题将技术、商业或人类/社会视角带入网络商业和数字经济的研究。这包括对数字和智能服务、应用程序的研究，消费者行为和商业模式，以及技术和电子商务数据。然而，道德和可持续性相关主题在新兴市场中仍然较少出现。