The current literature on nonidealized media content (i.e., content that presents media models that do not follow traditional beauty standards) rarely includes novel positive body image outcomes, such as a broad conceptualization of beauty. Moreover, little is known about more positively oriented explanatory mechanisms, such as inspiration (i.e., feeling inspired by media to adopt a broader inner conception of beauty). Therefore, the current cross-sectional survey study among 458 women aged 19–30 years old (M = 22.76, SD = 2.64) investigated the links between exposure to nonidealized content on different media platforms, inspiration, and a broad conceptualization of beauty. Conditional process analysis, using Hayes' PROCESS tool, was performed. Our results indicated that exposure to nonidealized content through Instagram posts of influencers/celebrities as well as magazine articles was positively linked to women's broader conceptualization of beauty. Inspiration was also found to be a significant mediator in these relationships. Moreover, inspiration was found to fully mediate the relationship between exposure to nonidealized content through companies' Instagram posts and a broad conceptualization of beauty. No relationships were found for exposure to nonidealized content through television series or movies. These results highlight how nonidealized media models can optimally empower media users, as well as how some media platforms might have a greater potential to fulfill this empowering role than others. The findings inform practitioners of the relevance of including nonidealized media content in intervention programs.

中文翻译：

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#BeautyInspo：揭示不同媒体平台上的非理想化内容、灵感和对美的广泛概念化之间的关系

当前关于非理想化媒体内容（即呈现不遵循传统美标准的媒体模型的内容）的文献很少包含新颖的正面身体形象结果，例如对美的广泛概念化。此外，人们对更积极的解释机制知之甚少，例如灵感（即感觉受到媒体的启发而采用更广泛的内在美概念）。因此，目前对 458 名 19-30 岁女性的横断面调查研究（M  = 22.76，SD = 2.64）调查了在不同媒体平台上接触非理想化内容、灵感和对美的广泛概念化之间的联系。使用 Hayes 的 PROCESS 工具进行了条件过程分析。我们的结果表明，通过影响者/名人的 Instagram 帖子以及杂志文章接触非理想化内容与女性更广泛的美概念化呈正相关。灵感也被发现是这些关系的重要中介。此外，人们发现灵感可以充分调节通过公司的 Instagram 帖子接触非理想化内容与广泛的美概念化之间的关系。没有发现通过电视连续剧或电影接触非理想化内容的关系。这些结果突出了非理想化媒体模型如何以最佳方式授权媒体用户，以及某些媒体平台可能比其他媒体平台更有可能发挥这种授权作用。研究结果告知从业者将非理想化媒体内容纳入干预计划的相关性。