Although ecotourism has been widely researched, much of potential ecotourists’ characteristics, attitudes, and worldviews are still poorly understood - particularly concerning climate change. This study profiles a sample of 2733 Italians based on their intention to undertake ecotourism and to ascertain whether significant differences exist among them based on their socio-demographic characteristics, psychological distance of climate change and worldviews (i.e. materialism), and their intention to act to cope with climate change. The study identifies three clusters including high-ecotourism-intention, neutral-ecotourism-intention, and low-ecotourism-intention - significantly differing in sociodemographic characteristics (i.e. family members, level of education, occupation, occupation sector, and association membership), psychological distance, materialism, and intention to act. Potential ecotourists show themselves more sensitive and concerned towards climate change and overall, more prone to act on it. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given.

尽管生态旅游已被广泛研究，但许多潜在的生态旅游者的特征、态度和世界观仍然知之甚少——尤其是在气候变化方面。这项研究对 2733 名意大利人进行了抽样调查，根据他们进行生态旅游的意图，并根据他们的社会人口特征、气候变化的心理距离和世界观（即唯物主义）以及他们采取行动的意图来确定他们之间是否存在显着差异。应对气候变化。该研究确定了三个集群，包括高生态旅游意向、中性生态旅游意向和低生态旅游意向——在社会人口特征（即家庭成员、教育水平、职业、职业部门和协会成员）、心理距离，唯物主义和行动的意图。潜在的生态旅游者表现出对气候变化更加敏感和关注，总体而言，更倾向于采取行动。讨论了对知识体系和管理影响的贡献，并提出了进一步研究的建议。