Official public health communications are typically characterized by generic and staid graphic representation. However, situations requiring sustained public attention (such as the COVID-19 pandemic) would benefit from context-rich, referential messaging which actively incorporates visual design and emotion in its composition. This paper documents the author’s application of this philosophy through a graphic poster series framing advisory information within creative, visually-engaging parameters. Summarizing the process of conceptualization, development and reception, it discusses the project’s dual objectives – enhancing noticeability through creative visual design, and mitigating pandemic-related negativity with humor. Finally, it situates the project’s postulations within the context of Health Communication discourse.

官方公共卫生传播通常以通用和沉稳的图形表示为特征。但是，需要持续公众关注的情况（例如 COVID-19 大流行）将受益于上下文丰富的参考消息传递，该消息传递积极地将视觉设计和情感融入其作品中。本文记录了作者通过一系列图形海报在创意、视觉上引人入胜的参数中构建咨询信息来应用这一理念。它总结了概念化、开发和接收的过程，讨论了该项目的双重目标——通过创造性的视觉设计提高知名度，并以幽默的方式减轻与流行病相关的消极情绪。最后，它将项目的假设置于健康传播话语的背景下。