The production of Rosa damascena and rose products is traditional for Bulgaria and is of key importance for the family farms in the rural areas where it is carried out. At the same time, this production faces some technological, economic and environmental challenges. The latter is a prerequisite for the application of the principles of the bioeconomy and the appropriate use of residues. In this regard, the aim of the study is based on research and analysis of the challenges and opportunities in the production and processing of Rosa damascena, to reveal the potential for sustainable results. This article discusses (1) trends and problems in the production of Rosa damascena; (2) key factors influencing the decision to leave the sub-sector and the possibilities for keeping farmers in it and (3) the potential for increasing the economic efficiency of processing enterprises. The case study and regression analysis are applied. The results of the study show that the main difficulties faced by the producers are determined by the low purchasing price of Rosa damascena, the high cost of labor and the lack of workers. In turn, the factors that have a strong effect on the decision to leave or to stay in this type of production are the age of farmers, their education, experience in growing Rosa damascena and the size of the cultivated area. Based on the results of the study, it can be recommended to the policies in the field to provide additional support for young farmers to continue to develop this business. Investments are also needed to increase the level of human and social capital. On the other hand, new technologies and models enable processors to further process residuals that are currently being discarded. However, representatives of the processing enterprise identified the need for development of innovative and cheaper solutions for drying waste products.

大马士革蔷薇和玫瑰产品的生产是保加利亚的传统生产方式，对农村地区的家庭农场至关重要。同时，这种生产面临一些技术、经济和环境挑战。后者是应用生物经济原则和适当使用残留物的先决条件。在这方面，该研究的目的是基于对大马士革玫瑰生产和加工过程中的挑战和机遇的研究和分析，以揭示可持续结果的潜力。本文讨论（一）大马士革生产中的趋势和问题; (2) 影响决定离开子行业的关键因素以及留住农民的可能性； (3) 提高加工企业经济效益的潜力。应用案例研究和回归分析。研究结果表明，生产者面临的主要困难是大马士革蔷薇收购价格低、劳动力成本高和工人缺乏。反过来，对离开或留在这种生产类型的决定产生强烈影响的因素是农民的年龄、他们的教育程度、种植大马士革玫瑰的经验和耕地面积。根据研究结果，可以建议该领域的政策为年轻农民继续发展这项业务提供额外的支持。还需要投资来提高人力和社会资本的水平。另一方面，新技术和新模型使处理器能够进一步处理当前被丢弃的残差。然而，加工企业的代表认为需要开发用于干燥废物的创新和更便宜的解决方案。