Reputations play a pivotal role in everyday life, and having a good reputation is deemed a highly valuable currency in the social world. While much of the reputation literature insufficiently distinguishes between varying types of good (or “cooperative”) reputations – e.g., sociable versus honest, here we review recent research pointing to their distinctiveness. Moreover, countering the growing behavioral ethics literature documenting that people are sometimes dishonest, and in some cases even believe dishonesty is appropriate and ethical, we assert that when it comes to reputations, honesty largely dominates. Specifically, we review recent work suggesting people are primarily concerned about acquiring and maintaining honest (vs. other commendable) reputations, as well as evidence of the substantial consequences of having an honest reputation.

声誉在日常生活中起着举足轻重的作用，拥有良好的声誉在社会世界中被视为一种非常有价值的货币。虽然许多声誉文献不足以区分不同类型的良好（或“合作”）声誉——例如，善于交际与诚实，但我们在这里回顾最近的研究，指出它们的独特性。此外，针对越来越多的行为伦理文献记录了人们有时不诚实，在某些情况下甚至认为不诚实是适当和合乎道德的，我们断言，在声誉方面，诚实在很大程度上占主导地位。具体来说，我们回顾了最近的工作，这些工作表明人们主要关心的是获得和维持诚实的（相对于其他值得称赞的）声誉，以及拥有诚实声誉的重大后果的证据。