This study developed a conceptual framework for a preventive travel decision-making process amidst the COVID-19 pandemic, combining the Health Belief Model (HBM) and Value-Belief-Norm (VBN). Analyzing 409 responses collected from an online survey, this study verified the integrated model as a salient theory addressing the importance of social components and health belief factors in affecting behavior. The model revealed that altruistic value influences the HBM variables, whereas personal norms mediate preventive behaviors and beliefs in both VBN and HBM. These findings offer new theoretical insights into decision-making process and provide practitioners with effective crisis management strategies concerning pro-social and health beliefs.

本研究结合健康信念模型 (HBM) 和价值信念规范 (VBN)，为 COVID-19 大流行期间的预防性旅行决策过程制定了一个概念框架。本研究分析了从在线调查中收集的 409 份回复，验证了综合模型作为一个突出的理论，解决了社会成分和健康信念因素在影响行为中的重要性。该模型显示，利他价值影响 HBM 变量，而个人规范在 VBN 和 HBM 中调节预防行为和信念。这些发现为决策过程提供了新的理论见解，并为从业者提供了有关亲社会和健康信念的有效危机管理策略。