Little is known about how residents become engaged in conserving agricultural heritage or shape their perceptions toward conservation efforts. To fill this void in the literature, this study tested an expanded theory of planned behavior, where sustainable intelligence was an antecedent to all other constructs, using PLS-SEM and fuzzy-set qualitative comparative analysis (Fs/QCA) in tandem. PLS-SEM results indicated that residents' sustainable intelligence was a significant predictor of their attitude, subjective norm, and perceived behavioral control, which then positively influenced behavioral intention. Fs/QCA results further specified the two optimal configurations for high behavioral intention where sustainable intelligence and perceived behavioral control were crucial elements. The findings suggest that residents’ appreciation of sustainability and ability to act accordingly can trigger their active participation in sustainable tourism or conservation efforts even when economic or psychological benefits are not considered.

人们对居民如何参与保护农业遗产或塑造他们对保护工作的看法知之甚少。为了填补文献中的这一空白，本研究测试了计划行为的扩展理论，其中可持续智能是所有其他结构的先决条件，同时使用 PLS-SEM 和模糊集定性比较分析 (Fs/QCA)。PLS-SEM结果表明，居民的可持续智力是其态度、主观规范和感知行为控制的重要预测因素，进而对行为意向产生积极影响。Fs/QCA 结果进一步说明了高行为意图的两种最佳配置，其中可持续智能和感知行为控制是关键要素。