当前位置: X-MOL 学术Transp. Res. Part E Logist. Transp. Rev. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Pricing and quality strategies for an on-demand housekeeping platform with customer-intensive services
Transportation Research Part E: Logistics and Transportation Review ( IF 8.3 ) Pub Date : 2022-06-14 , DOI: 10.1016/j.tre.2022.102760
Jianjun Yu , Yanli Fang , Yuanguang Zhong , Xiong Zhang , Ruijie Zhang

In this paper, we study an on-demand housekeeping platform in which suppliers have heterogeneous opportunity costs, and customers are sensitive to service quality, price, and waiting time. The platform charges fees from customers and divides revenue with service suppliers in a certain proportion. We analyze two types of market coverage, namely full market coverage and partial market coverage. We find that as the potential demand market capacity expands, the platform will choose to lower prices to attract more customers and service suppliers until it reaches the partial market, thereby obtaining higher revenue, and suppliers will provide lower quality services to serve more customers and thus obtain more wages. Moreover, we show that the partial market is more favorable to the platform than the full market. However, for service suppliers, the partial market is not always more favorable. Meanwhile, as customers are more sensitive to the service value, suppliers will tend to lower their service rates to improve service quality, and the platform will tend to set higher service prices. Interestingly, we observe that when the sensitivity of service value is relatively small, the sensitivity of service value has even the opposite effect on the platform’s revenue and service suppliers’ payoffs, as well as the equilibrium number of service suppliers in different market scenarios. In addition, different market scenarios also will lead to the opposite effect of the service cost on the optimal equilibrium price, arrival rate, and service rate. However, the increase in the service cost will lead to a decrease in platform revenue and service supplier payoffs and the number of service suppliers in both market scenarios.



中文翻译:

具有客户密集型服务的按需家政平台的定价和质量策略

在本文中,我们研究了一个按需管家平台,其中供应商具有异质的机会成本,客户对服务质量、价格和等待时间很敏感。平台向客户收取费用,并与服务商按一定比例分配收入。我们分析了两种类型的市场覆盖,即完全市场覆盖和部分市场覆盖。我们发现随着潜在需求市场容量的扩大,平台会选择降低价格来吸引更多的客户和服务供应商,直到到达部分市场,从而获得更高的收入,供应商会提供更低质量的服务来服务更多的客户,从而获得更多的工资。此外,我们表明部分市场比完整市场更有利于平台。但是,对于服务供应商来说,部分市场并不总是更有利。同时,由于客户对服务价值更加敏感,供应商会倾向于降低服务费率以提高服务质量,平台也会倾向于设定更高的服务价格。有趣的是,我们观察到,当服务价值的敏感度相对较小时,服务价值的敏感度对平台的收入和服务供应商的收益,以及不同市场场景下服务供应商的均衡数量的影响甚至是相反的。此外,不同的市场情景也会导致服务成本对最优均衡价格、到达率和服务率的反作用。然而,

更新日期:2022-06-17
down
wechat
bug